Canada Post - Postes Canada
Location
Ottawa, ON | Canada
Job description
Job Requisition Id: 178981
Business Function: CCMO Integration
Primary City: Ottawa
Province: Ontario
Employment Type: Full-Time
Employment Status: Permanent
Language Requirement: English Essential
Employee Class and Level: CPMGA02
Number of Vacancies 1
Job Closing Date (MM/DD/YYYY): 03/18/2024
All qualified candidates will be considered however preference will be given to Indigenous people (First Nations, Metis or Inuit) or persons with a disability. This is a special measure employment equity initiative and candidates from this group who wish to qualify for preferential consideration must self-identify.
Reporting to the Director, Integrated Marketing and Channels, the Manager, Integrated Marketing and Channels, orchestrates marketing campaign initiatives across various channels to drive brand awareness, customer acquisition and retention, and optimize return on investment (ROI). The Manager manages agency partnerships, providing clear briefs and managing projects efficiently. A highly collaborative role, the Manager works closely with Content and Marketing Strategy teams to create a cohesive brand experience. The Manager further collaborates with Sales, Product, and Marketing teams to identify key customer engagement opportunities, with a focus on comprehensive testing initiatives and staying abreast of industry trends to maximize product and solution consideration through data-driven insights.
Below are the main job requirements and responsibilities for the Manager, Integrated Marketing and Channels.
1. Develops and executes marketing campaigns across multiple channels including search engine optimization (SEO), search engine marketing (SEM), social media, and traditional and digital advertising. Implements a systematic approach to campaign planning, ensuring alignment with overarching marketing strategy and business goals. Utilizes data-driven insights to monitor, evaluate, and optimize campaign performance in real-time.
2. Partners with internal teams to seamlessly integrate efforts and create programs and campaigns aligned to segment and growth strategies. Collaborates with Marketing Strategy teams to align marketing campaigns with overall business objectives and segment-specific goals.
3. Supports the development of tailored marketing materials based on a deep understanding of diverse target audiences. Enforces brand guidelines to maintain a cohesive and consistent brand experience. Collaborates closely with the Content Team to ensure campaign narratives are effectively translated into engaging and compelling content.
4. Fosters a culture of creativity and innovation, encouraging the development of strategies that go beyond industry norms. Actively contributes to the evolution of brand positioning strategies, ensuring a unified and compelling brand identity across all touchpoints.
5. Manages strategic agency partnerships that support the Corporation’s marketing capabilities. Develops clear, comprehensive creative briefs and provides constructive feedback on agency deliverables. Efficiently manages agency projects ensuring timely execution within budget constraints.
6. Collaborates seamlessly with Sales, Product, and Marketing Strategy teams to identify key opportunities for customer engagement. Provides comprehensive briefs to the Sales Enablement team ensuring the team is well-equipped to capitalize on upcoming leads and campaigns.
7. Leads testing initiatives in both creative development and channel optimization, staying ahead of industry trends. Monitors and interpret audience behaviors, utilizing data-driven insights to maximize reach, influence, and consideration for our products and solutions. Stays abreast of evolving best practices in creative development for different tactics and channels.
8. Creates a positive work environment and culture by providing clear objectives and performance expectations for direct reports. Ensures a continuing development of employees and provides employees with the support necessary to deliver against the expectations of their roles.
Education
Experience
Other Candidate Requirements
Safety Sensitive Positions
This position may be considered a Safety Sensitive position and has additional requirements under Canada Post's Substance Use Policy.
Employment Equity
Canada Post will represent Canada’s diversity and provide a safe and welcoming workplace that embraces and celebrates our differences. We are committed to employment equity and encourage applications from women, Indigenous People, persons with disabilities and visible minorities.
Disability is defined as a persistent or episodic physical, sensory, or mental health condition and/or functional limitation. Disability includes both visible and hidden conditions and/or limitations that may impact vision, hearing, mobility, flexibility, dexterity, pain, learning, developmental, mental/psychological, and memory. Conflict of Interest
The Conflict of Interest Policy prohibits employees from hiring, supervising or reporting to, directly or indirectly via the reporting hierarchy, their immediate family or close personal relations. Should you feel that you may be in an actual or potential Conflict of Interest in regard to this job opportunity, you must communicate with the designated Human Resources representative.
Accommodation
Canada Post is committed to providing an inclusive and barrier-free work environment, starting with the hiring process. If you are contacted by Canada Post regarding a job opportunity, please advise if you have any restrictions that need to be accommodated. All information received in relation to accommodation will be kept confidential.
Important Message
Your application must clearly demonstrate how you meet the requirements as Canada Post cannot make assumptions about your education and experience. We thank all those who apply. Only those selected for further consideration will be contacted.
Our signature behaviours
Make the call – We’re empowered to make decisions, respectfully challenge the status quo, and support others to do the same.
Know the destination – We understand Canada Post’s strategy and goals and how we contribute to them, and we move forward with open minds when exploring new approaches.
Deliver for others – We take pride in doing our personal best, demonstrate care for others, and support and encourage them to reach their potential.
Ignite our pride – We play a role in making Canada stronger by celebrating who we are, the communities we service, and issues that matter.
Our values
Our Values have three dimensions: “We matter as individuals, We matter to one another, We matter to our country”
TRUST
I earn the trust placed in me every day, and I trust that my safety and well-being are everyone’s top priority.
We do our best work when we trust each other.
We value the trust Canadians have in us, and understand it is earned with every decision and interaction.
RESPECT
I understand respect is the foundation of a successful workplace.
We respect each other as colleagues and treat each other as we would like to be treated.
We respect our country and the communities we serve, and understand we have a responsibility to be a positive force for change.
DELIVER
I challenge myself to safely deliver every day because what I do matters.
We are a network of people, united by what we accomplish and deliver together.
Delivering a stronger Canada for Canadians is at the heart of what we do
Job tags
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