Location
Toronto, ON | Canada
Job description
Aviron ( a Y-combinator company, is a connected rowing machine built on an advanced gaming platform. We are excited to grow our team and share our vision of creating a leading fitness entertainment platform that motivates our community via game psychology and tech.
Supported by over $30M in investment by names such as Samsung, the co-founder of Oculus, and Y-Combinator, Aviron has witnessed exceptional growth since our ecommerce debut in 2020. Our prominent rise in the connected fitness sector is attributed to our distinct product offering. Since our inception, we have remained committed to making a tangible difference, assisting countless individuals in enhancing their health and overall fitness.
We demonstrate our commitment to improve the lives of people of all fitness levels by using real Aviron members instead of models or professional athletes in our ads ( and growing a supportive and positive community ( which we highly recommend you check out to get a true sense of Aviron :)
We're looking for a passionate individual to join the OG team and be a part of our success story.
Aviron is right for you if:
- You thrive in a high-bar setting that champions personal and professional growth (*with a personal education allowance).
- You appreciate a meritocratic, streamlined organization without the office politics.
- Self-driven, you're geared to deliver outstanding results swiftly.
- You prefer owning projects from start to finish, supported by necessary resources.
- You're driven by making a tangible impact and witnessing growth from your contributions.
As the Product Manager for Content at Aviron, your primary role will be to enhance user engagement and retention through the curation and selection of compelling workout content. You will be pivotal in determining the types of content that resonate most with our users, driving higher engagement and platform utilization. Collaborating closely with various teams, you will guide the direction of our content strategy, ensuring that the workout offerings align with our overarching vision and effectively contribute to a captivating and motivational user experience. Your focus will be on identifying and integrating workout content that not only appeals to our user base but also fosters an engaging and interactive fitness journey.
Reporting into the Senior Product Manager, the Product Manager will be responsible for the following but not limited to:
- Drive the product and business-planning process across cross-functional teams of the company.
- Lead the discovery process by conducting customer interviews, surveys, and data analysis.
- Develop and iterate on customer journey maps to optimize user engagement and retention.
- Assess current competitor offerings, seeking opportunities for differentiation.
- Develop, implement, and maintain production timelines across multiple departments.
- Appraise new product ideas and strategize appropriate to-market plans.
- Collaborate with engineering & data teams to bring features from concept to launch.
- Monitor and report on key performance metrics.
- Maintain up-to-date knowledge of fitness industry trends and competitor offering.
- Work collaboratively with Engineering, Marketing, Legal and UX teams on cutting-edge technologies.
- Evaluate user engagement metrics segmented by customer persona to identify potential product enhancements and opportunities.
- Synthesize user analytics. Benchmark data, and fitness expertise to develop tailored workout regimens for our customer base.
- Collaborate intimately with game design teams to refine the product's aesthetic and usability, applying proven industry methodologies for optimal user experience.
- Other duties as assigned.
You may be a good fit if...
- You have a strong affinity for the fitness sector, demonstrating both interest and understanding in how to make fitness experiences exceptional.
- You excel at macro-level thinking while also being meticulous about the finer details.
- You possess an innate ability to identify outstanding products and can champion new features using both evidence-based and intuitive arguments.
- Your commitment to your product and team knows no bounds; whether it involves drafting detailed PRDs, quality assurance reviews, or getting to the core of user dissatisfaction.
- You're skilled at transforming vague or conflicting information into concrete action plans.
- Your communication style is both empathetic and exceedingly clear, ensuring you connect well with all stakeholders.
Necessary Qualifications:
- Bachelor's degree or equivalent practical experience.
- 3+ years of experience working on technology-powered products, either as an associate product manager or product manager.
- Ability to work some evening hours to collaborate with Dev team in Asia.
- Demonstrated understanding of the techniques and methods of modern product discovery and product delivery.
- Demonstrated ability to learn multiple functional areas of business – engineering, design, finance, sales, or marketing.
- Proven ability to engage with engineers, designers, and company leaders in a constructive and collaborative relationship.
- Exceptional analytical skills and data-driven mindset.
- Excellent communication and leadership skills.
- High attention to detail.
- Ability to work in a fast-paced, agile environment.
- Prior experience in the fitness industry.
Nice to have:
- Background in UX/UI design highly preferred.
Aviron is an equal opportunity employer. We provide a safe and inspiring workplace where everyone is accepted an d has the opportunity to grow with us. If you require any accommodations, please let us know.
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