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Location

Vaughan, ON | Canada

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Job description

Job Description:

We are looking for a talented and seasoned Google Ads Manager with a proven track record of running successful campaigns with multimillion dollar budgets. As the Google Ads Manager at Blazesoft you will be responsible for developing and executing highimpact Google Ads and Bing campaigns for all our brands. This role requires deep expertise in Google Ads and Bing Ads strong analytical skills and a passion for driving exceptional results.

Responsibilities:

1. Develop and implement comprehensive Google Ads and Bing campaigns for all Blazesoft brands.

2. Manage multimillion dollar budgets across various campaigns ensuring efficient allocation of resources and continuous optimization.

3. Conduct extensive keyword research ad copywriting and landing page optimization to maximize campaign performance and return on ad spend (ROAS).

4. Stay up to date with industry trends and best practices in the online gaming sector to leverage new opportunities and drive innovation in Google Ads and Bing platforms.

5. Analyze campaign performance track key metrics and provide actionable insights to enhance campaign effectiveness and achieve business objectives.

6. Collaborate closely with internal teams including data analytics product design and development to align Google Ads and Bing strategies with overall marketing goals.

7. Implement advanced targeting and remarketing strategies to improve user acquisition engagement and conversion rates across platforms.

8. Conduct A/B testing and implement optimization techniques to improve clickthrough rates (CTRs) conversion rates and overall campaign performance.

9. Prepare regular performance reports and present campaign results insights and recommendations to stakeholders.

10. Stay informed about changes to Google Ads and Bing Ads policies and ensure compliance with best practices and guidelines in the online gaming sector.

Requirements

• Bachelors degree in marketing business or a related field. Advanced degree is a plus.
  
• Minimum of 57 years of handson experience managing Google Ads and Bing campaigns preferably with multimillion dollar budgets.
  
• Proven track record of planning executing and optimizing successful campaigns in Google Ads and Bing Ads particularly in the gaming/iGaming industry.
  
• Indepth knowledge of Google Ads and Bing Ads platforms including campaign setup ad creation targeting options bidding strategies and optimization techniques.
  
• Strong analytical skills with the ability to interpret data identify trends and make datadriven decisions to improve campaign performance.
  
• Online gaming industry experience is highly preferred.
  
• Proficiency in Google Analytics and other relevant tools to analyze campaign performance and track conversions.
  
• Excellent communication skills with the ability to effectively collaborate with internal teams and stakeholders.
  
• Detailoriented mindset with the ability to manage multiple campaigns simultaneously and meet deadlines in a fastpaced environment.
  
• Google Ads and Bing Ads certifications are highly desirable.

Benefits

Medical Benefits

We provide our employees with advanced medical benefits including dental vision prescription coverage medical coverage life and critical illness insurance travel benefits mental wellness programs and other supported services.

Pay & Compensation

We offer competitive salaries and annual bonuses that are based both on individual performance and overachievement as well as on the results of the company. After one year in the company you may be entitled to join the company s ESOP plan.

Career Development

We promote leadership and continued learning by offering paid courses that will expand knowledge and expertise mentorship and the opportunity to attend profile networking events all around the world!

Unique Perks

Some company initiatives that we run tailored to our culture of celebration include: holiday parties an annual trip to the Caribbean anniversary celebrations weekly Happy Friday lunches and a world of other fun experiences!

Bachelor\'s degree in marketing, business, or a related field. Advanced degree is a plus. 5-7 years of proven experience in digital marketing, with a focus on managing multi-million dollar budgets. Strong knowledge of digital marketing channels, including SEM, SEO, display advertising, social media marketing, email marketing, and content marketing. Demonstrated experience in developing and executing successful digital marketing strategies that drive measurable results. Proficiency in using digital marketing tools and platforms, such as Google Ads, Google Analytics, social media management tools, and marketing automation software. Exceptional analytical skills with the ability to interpret data, draw insights, and make data-driven decisions. Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and present ideas and results to senior management. Up-to-date knowledge of industry trends, best practices, and emerging technologies in digital marketing. Leadership experience, with the ability to inspire and mentor a team of digital marketing professionals.

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