OfficeSpace
Location
Remote | Canada
Job description
Demand Generation Specialist - What You'll Do:
We’re seeking a fast-paced, creative Demand Generation Specialist to orchestrate campaigns, create full-funnel journeys, and drive growth for our B2B SaaS company that helps teams manage hybrid work. Reporting to our Director of Demand Generation, you will execute demand generation and client acquisition strategies aligned with our business objectives and target markets, with integrated campaigns, A/B testing, performance analysis, messaging, and content creation. This role will be responsible for daily execution of demand generation campaign creation and production across channels, including web, email, social, events, video, and more. Responsibilities will include:
Campaign Management: Build cross-channel campaigns and assets for web, email, paid media, social, and events to drive demand, creating landing pages, email marketing, product tours, webinars, and more. You will analyze conversion rates and recommend strategies to increase TOFU, MOFU, and BOFU performance.
A/B Testing: Execute A/B testing and optimize marketing automation workflows to improve campaign performance and efficiency. Report on key metrics to drive decision-making.
Reporting & Analysis: Analyze granular campaign performance data and make recommendations to improve campaign effectiveness and conversion rates. Measure progress to campaign and channel targets and prescribe proactive recommendations to course correct as needed.
Marketing Operations: Build, manage, and optimize marketing operations workflows across our tech stack, ensuring data accuracy and insights and a seamless client journey across touchpoints, including Hubspot, Salesforce, 6Sense, Drift, Google,
Digital Merchandising: Maintain our digital presence across review sites, partner channels, and organic social. Manage review campaigns on Capterra, G2, Trust Pilot, and other sites.
Events: Manage digital and in-person events, from project conception through execution, partnering closely with our content team on messaging and collateral, and our BDR team on meeting setting.
The Skills, Experience, and Mindset Required:
3+ years of experience in demand generation in a B2B SaaS organization required, preferably between $5M - $100M ARR. Digital or paid media agency experience preferred.
Proven ability to increase pipeline and optimize conversion rates via ABM, omnichannel, and full-funnel content strategies.
Expert in managing UTM tracking, data architecture, and marketing operations.
Expert in analytics and reporting, with ability to structure, cleanse, interpret, and make recommendations for channel and campaign optimizations based on insights; experience with Sequel, Tableau, PowerBi, Looker, and other analytics tools a plus.
Advanced knowledge of Hubspot, Salesforce, and 6Sense; proficiency in WordPress, Google Analytics, Google Search Console, and SEMrush (or comparable SEO tool).
Advanced experience with PPC ad platforms, campaign creation, and management (Google, Bing, LinkedIn, Capterra).
Experience with data-driven SEO analysis and optimization using Google Search Console, Google Analytics, and SEMrush (or similar SEO tool).
Excellent written and verbal communication skills; use of AI for daily workflows.
Strong project management and organizational skills, with the ability to prioritize and manage multiple projects simultaneously, including building new processes and dismantling current processes that no longer fit.
Thrive in fast-paced environments and quickly build, deploy, and optimize marketing initiatives while also ensuring quality.
Metrics-driven, enthusiastic self-starter with strong organizational skills, a sense of urgency, and exceptional attention to detail.
Prefer working in a collaborative, cross-team capacity.
Creative problem-solver with a ‘can-do’ attitude.
Bonus: HTML, CSS, Adobe Creative Suite, video editing, Gen AI.
Why OfficeSpace?
Competitive compensation packages, including Group RRSP (Canada) / 401k (US), health benefit options, and generous leave policies.
Hybrid work policy, allowing you to work remotely or in our Escazu, Costa Rica, or Victoria, Canada offices dependent upon role.
At OfficeSpace, we trust our employees to take ownership of their work and allow teams to work their way while driving performance via flexible hours, remote options, and asynchronous collaboration.
We celebrate and honor the cultures, traditions, and incredible diversity of our global teams across nations.
We support team members practicing self-care, provide unlimited PTO, and encourage rest, restoration, and pacing.
We create opportunities for teams to connect in-person and virtually, with employee resource groups like Women in Tech, Book Club, Spanglish Club, office-wide volunteer days, and more.
We value transparency and keep teams informed and in the loop on key company updates through our weekly newsletter and monthly All Hands meetings.
We provide unlimited access and time on the clock for every employee to access professional learning and development opportunities through LinkedIn Learning, along with our company-wide L&E initiatives.
For Canada-based candidates:
The OTE range for this role is $68,000-$76,000 CAD. The salary for this position is determined based on a variety of job-related factors that may include location, relevant experience, education, or particular skills and expertise.
Job tags
Salary
$68k - $76k per year
