Website Content Specialist

Location

Ottawa, ON | Canada

Job description

At Colliers Project Leaders, we de liver capital project solutions to fulfill our clients’ needs across the built environment. The work we do makes a difference in communities and for the people who live there. We have a passion for it.

Our commitment to realizing our clients' vision inspires us to look beyond the immediate – to the possibilities of what we can achieve together. We are 15,000 projects and counting – improving lives and helping shape the growth of sustainable, progressive and inclusive communities.

Your role

As the Website Content Specialist, you will plan, develop, and expand the company’s digital presence through website optimization and enhancement. Collaborating closely with various subject matter experts, you'll ensure our brand, services and projects are successfully showcased and represented.

Elevate the visitor experience, manage content with finesse, and implement best practices in website design, functionality and branding. Drive traffic, customer engagement and lead conversions with a team that is committed to quality and results. Get ready to make a lasting digital impression as you champion our company’s digital presence!

• Lead the development of a website strategy and plan, including infrastructure, content, budget and timing, to support the company’s growth plans
• Optimize, manage and maintain the corporate website for brand awareness, AODA compliance and demand generation purposes across multiple service lines, sectors and geographic markets
• Manage and develop compelling content for the website including planning, writing, editing and posting
• Leverage knowledge of SEO, SEM and SERP to build brand awareness and drive website traffic
• Liaise with corporate and regional marketing teams to align digital content marketing initiatives and optimize landing page content and functionality
• Develop and share monthly reports on digital activity and analytics
• Identify opportunities to adjust and optimize the effectiveness of our digital presence through industry research and the ongoing application of performance metrics
• Monitor and share subscriber information with appropriate team members
• Foster a positive work environment and look for opportunities to build relationships and collaborate successfully across the organization
• Use the company’s CRM and marketing automation tools
• Liaise with Colliers Canada’s Marketing team to leverage knowledge and communications vehicles, and influence our digital presence

• Post-secondary diploma or degree in Business, Marketing, Journalism or Communications, or equivalent work experience
• 5 or more years of experience working in a marketing or communications role, preferably business to business, combined with relevant web content experience
• Strong researching, writing, editing and proofreading skills, with the ability to express ideas and concepts in a compelling manner using both text and graphics
• Knowledge of, and demonstrated experience with, marketing strategies, content development and establishing success metrics. Familiarity with marketing automation tools
• Superior oral and written communication skills, and the ability to effectively communicate with internal and external stakeholders
• Bilingualism is an asset, but not required
• Experience working in Microsoft Dynamics CRM or ClickDimension is an asset
• Proficiency with MS Office (Word, Excel, Outlook, PowerPoint)

Don’t have every single qualification? We know that some people are less likely to apply for a job unless they are a perfect match. At Colliers Project Leaders, we’re not looking for “perfect matches.” We’re looking to welcome people to our diverse, inclusive, and authentic workplace. So, if you’re excited about this role but don’t have every single qualification, we encourage you to apply anyway. Whether it’s this role or another one, you may be just the right candidate.

What you can expect:

• An opportunity to truly impact our communities
• A flexible work environment
• A comprehensive onboarding experience
• Significant professional development, training, and a mentorship program
• A paid volunteer day
• An environment where people feel welcome, heard and included, regardless of their differences
• And much more!

Join our team of difference-makers and help shape the growth of dynamic communities.

#LI-PO1

Colliers Project Leaders is part of Colliers (NASDAQ, TSX: CIGI), a leading diversified professional services and investment management company, with more than 17,000 professional operating in 63 countries.

Colliers Project Leaders has suspended our COVID-19 vaccination requirement. In circumstances where our clients have a different COVID-19 vaccination policy, the Clients’ requirements will supersede.

Colliers Project Leaders is an equal opportunity employer and celebrates diversity in its workforce. Colliers encourages applications from all qualified individuals and will accommodate applicants' disability-related needs, up to the point of undue hardship, throughout all stages of the recruitment and selection process. If you require a disability-related accommodation to participate in the recruitment process, please advise the assigned Talent Acquisition Business Partner.

Colliers Project Leaders standard recruitment process requires applicants to be subjected to formal background and reference checks prior to their hiring.

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Salary