campaign marketing manager.
Location
Richmond Hill, ON | Canada
Job description
Our client is seeking a Campaign Marketing Manager to join their team. Reporting into Sr. Manager of Strategic Accounts, The Campaign Marketing Manager is a data driven, thoughtful and creative marketer with previous experience marketing to enterprise accounts. The primary goal is to manage a repeatable ABM program that addresses global and regional accounts. Great learning and development opportunities, internal training with leading providers in the ABM space.
In this role you will work full time hours on a 12 month assignment, supporting their Richmond Hill or Waterloo location (Hybrid:Tues, Wed and Thurs in office), and earning a pay rate of $31 per hour.
Advantages
• Gain experience within a leading and well recognized organization
• Work full time hours on a 12 month assignment (potential for extension)
• Competitive pay rate
• Richmond Hill or Waterloo location (Hybrid:Tues, Wed and Thurs in office)
Responsibilities
•Executing a tier-based approach of appropriately balanced ABM programs to scale
•Working across functions, create meaningful experiences for target accounts and buying groups with targeted marketing approaches including personalization, remarketing, social and account specific offers.
•Leveraging social listening and A/B testing to inform appropriate content marketing at the industry level
•Learn the target market’s pain points and dive deep into their niche
•Create and implement pipeline acceleration programs and lead generation towards specific, targeted accounts and contacts.
•Improve marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.
•Analyzing ROI from vendor tactics and detect methods to optimize outcomes
•Partnering with Field Marketing and Global Marketing to implement programs designed to accelerate existing pipeline through to close
•Building relationship programs designed to build awareness, as well as influence and delight customer buying centers
Qualifications
Required Qualifications:
•5-7 years’ experience in account-based marketing for B2B software, enterprise accounts an asset
•Understanding of behavioral and contextual data, demographics, and firmographics
•Experience partnering directly with sales and field marketing to jointly pursue new pipeline, accelerate deals, and close business
•Considerable expertise in developing and managing multiple marketing programs simultaneously.
•Ability to gain consensus through influence
•A self-starter with the ability to work independently and as part of a team
•Strong planning, analytical, organizational, decision making and time management skills.
•Experience with Intent data and ABM platforms such as 6Sense, Demand base, Terminus, etc.
Summary
Interested in the Campaign Marketing Manager role ? Apply online today!
Candidates moving to the next step of the recruitment process will be contacted.
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to
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