Digital Performance - Senior Specialist
Location
Milton, ON | Canada
Job description
Join our creative, dynamic and impactful marketing team and lead consumer acquisition journeys from awareness to conversion working with like-minded, digitally oriented marketers.
As the Digital Performance Manager, you will be part of Keter’s NA marketing team that creates content, campaigns and digital media plans. You will collaborate across an integrated team of internal and external partners to ensure media plans are delivered flawlessly and in line with Keter’s standards and Brand business objectives. You will report to the Keter’s VP of Marketing.
With its global reach, working in Keter means daily contact with global functions across the company all working together in collaboration and sharing and best practices. This is an exciting opportunity to make an impact in the company’s direct-to-consumer digital journey, primarily focused on the US.
Key Responsibilities:
- Play a key role in optimizing performance on Keter.com, our Direct-to-Consumer platform
- Responsible for Paid Performance across google search, PMAX, social and programmatic: overseeing campaign execution by third party, monitoring ongoing performance, optimizing each campaign, approving budget and content, ensuring we meet KPI goals.
- Collaborate with the broader media team to build capability and/or make strategic shift recommendations within platforms.
- Manage daily communications with internal and external stakeholders to ensure holistic execution (from copy, graphic design, monitoring ads, looking at data, updating reporting etc)
- Demonstrate experience and an understanding of the full consumer journey: awareness to conversion, and provide insights into what’s performing/not performing and suggestions to improve.
- Own sharing insights and data internally within the organization. This includes updating monthly reports and weekly insight updates.
- Responsible for overseeing our newsletter execution: this includes learning the platform and testing newsletters before they are sent and looking into ways of improving content and newsletter execution
REQUIREMENTS
Skills and Competencies:
- Must have a passion for driving DTC performance, enjoy diving into the data, present creative thinking, and be a true collaborator with various stakeholders in the organization and external stakeholders.
- Highly organized with strong attention to detail. We are a small but mighty team, and we operate in a fast-paced and dynamic environment. There is a lot of room to make an impact, and at the same time you have to be an independent “doer” as well as own timeline and execution.
- Present an in-depth understanding of the DTC landscape: platforms, tools, KPIs, and very up to date with upcoming developments in the media landscape. Curiosity is key, as well an understanding the role that data plays in decision making.
- Analytical orientation is critical to present performance reports and to identify improvements to performance.
- Must also possess adaptability in the ever-changing digital space and the ability to think like a consumer and be willing to try new things, take chances, and test ideas.
Education, Training and Experience
- Requires a bachelor's degree in Marketing, Communication or similar field (can be very broad!)
- Passionate about digital marketing and content creation
- At least 3 years of digital performance experience (agency/brand)
- Experience in managing A-Z campaigns in ecommerce and reporting
- Paid social, paid search and paid programmatic experience
- Analytical approach with a strong ability for analysing data and visitor statistics
- Proficient in MS Office Suite primarily MS Excel and MS PowerPoint, Google Advertising Platforms, Google Data Studio, Google Analytics, Google Tag Manager, Google Merchant Center, Salesforce Marketing Cloud or similar Enterprise Marketing Automation Platforms, Meta Commerce Center, Taboola, Outbrain etc.
- Highly articulate and able to influence in a cross-functional team environment
- Great project management, organizational, and analytical skills
- Independent and accountable
- Curious, creative, excellent communication skills
- Enjoy working collaboratively as part of a team
INDHP
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