Marketing Associate

Location

Halifax, NS | Canada

Job description

Designated office:

6080 Young Street

Halifax, NS

This position is:

Hybrid, at least 3 days per week in office

Eastlink is a family owned, entrepreneurial and innovative company headquartered in Halifax, Nova Scotia. We take great pride in being a leader in delivering creative competitive, customer focused telecommunications solutions, and connecting our customers to the things and people that matter most. Serving a customer base across seven provinces, our advanced solutions include Internet, Mobile, TV, Telephone, Security and Automation, Data Communications, and exclusive locally produced programming on Eastlink Community TV.

We embrace diversity, inclusion, equity and accessibility throughout all levels of the organization and encourage members of equity groups to self-identify during the application process.

As the Marketing Associate you will take charge of executing our email and direct mail campaigns, while enhancing the overall customer journey through effective communication. Possessing strong analytical skills and exceptional attention to detail you can compile and interpret data effectively to optimize marketing efforts. You’re enthusiastic about the customer experience, detail-oriented and thrive in a collaborative environment.

Specific responsibilities include but are not limited to the following:

• Build and send emails to targeted audiences, utilizing the Blueshift email platform.
• Compile and analyze performance metrics of email, SMS and direct mail campaigns including open, click, call and conversion rates to optimize future strategies.
• Assist with planning and execution of direct mail campaigns.
• Review and perfect the customer experience through continuous evaluation of communications received, identifying areas for improvement, and implementing solutions.
• Assist with updating of website content in collaboration with the web team.
• Collaborate with cross-functional teams to ensure alignment of marketing strategies with overall business objectives.
• Stay updated on industry trends and best practices in email marketing and direct mail to continuously improve strategies and results.

Additional Qualifications:

• Post-secondary education (Degree or certificate in Marketing, Communications, or related field is preferred)
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Proficiency in Microsoft Office, email marketing platforms and CRM systems (notably Blueshift).
• Minimum 1 year experience publishing web content. The ability to manage work within multiple content management systems is an asset.
• Basic understanding of HTML, Google Analytics 4, SEO best practices and W3C accessibility guidelines.
• Excellent written and verbal communication skills.
• Detail-oriented with a focus on delivering high-quality work.

Why Choose Eastlink?

Eastlink operates in a culture of continuous improvement through listening, learning, and adapting, which enables us to respond quickly to the evolving needs of both employees and customers. We recognize that our truly greatest competitive edge is our people and that delivering a great customer experience begins with a great employee experience. Our philosophy of developing and training our team “on the ground” not only helps to create a strong onboarding experience but also readies employees for future growth opportunities within the organization.

Get your careers started with us and stay with us, your journey begins here!

Job tags

Salary