Location
Surrey, BC | Canada
Job description
Junior PPC Manager
Titan PPC is seeking a junior PPC specialist to grow with our team.
Summary
The PPC Specialist is responsible for launching and managing PPC campaigns, plus tracking, reporting and analysis with a goal of developing positive ROI on each campaign.
General Qualification
To be successful in the PPC Specialist position, an individual must be committed to developing, maintaining and demonstrating the following:
Education and Experience:
- 3+ years of PPC experience
- Proven experience implementing and managing a successful PPC and other online marketing campaigns
- Detailed and hands-on understanding and use of the Google AdWords, YSM, Yahoo Paid Inclusion and MSN Ad Center interfaces
- Knowledge of automated bid management tools and service providers
- Strong understanding of Google Analytics
- Understanding of Search Engine Algorithms
Specific Responsibilities:
The PPC Specialist will at various times be responsible for the following as well as other related duties as assigned to support the business objectives and purpose of Company.
- Launch and manage various PPC campaigns including: Google, Yahoo, MSN, etc.
- Launch and manage Google Analytics campaigns (potentially)
- Manage tracking, reporting, and analysis of PPC campaigns; summarize metrics, provide actionable feedback, and drive direction based upon data
- Constantly evaluate keyword rankings to achieve the most favorable results
- Stay informed of industry trends and best practices
- Managing a media budget and multiple keyword categories against a variety of success metrics
- Developing positive ROI for PPC campaigns
- Designing and developing conversion tools such as landing pages, webpage content and conversion copy
- Managing relationships with external PPC resources
Job tags
Salary
