Location
Mississauga, ON | Canada
Job description
Basic Function
The Lubricants & Specialties division of HF Sinclair is seeking a full-time Market Insights Manager. The Market Insights Manager will play a critical role in understanding value chains, market dynamics, and the Real-Win-Worth approach to evaluating opportunities for growth. This individual will serve as a thought leader, gathering, and analyzing market data providing valuable insights and recommendations to support strategic decision-making and highlighting growth opportunities for our business. This role will focus on understanding and monitoring market trends, competitive landscape, customer preferences, and industry dynamics helping to enable our team to identify opportunities to drive growth within existing segments as well as new applications and adjacent markets.
Job Duties
Market Insights
- Real-Win-Worth: provides objective scores at expert reviews at each stage of insight. Is the idea big enough to matter? Do we have the capacity to win? What new innovation is required to win?
- Develops tangible insights for new and existing markets by conducting market research and analysis to identify market trends, understand value chains within these markets, customer needs, and competitive intelligence in the lubricants and specialties industries
- Gathers and analyzes data from various sources, including market reports, industry publications, customer surveys, and internal databases, to generate actionable insights
- Identify potential opportunities and threats by monitoring and tracking market dynamics, including changes in customer preferences, regulatory developments, and technological advancements
- Collaborates with sales, marketing, and product development teams to develop market strategies, product positioning, and pricing strategies based on market insights
- Prepares and presents reports, presentations, and dashboards to communicate market insights and recommendations to key stakeholders, including senior management
- Develops and executes market research projects, including designing surveys, conducting interviews, and analyzing data to gain deeper customer insights
- Conducts competitive analysis to assess market share, pricing strategies, product offerings, and marketing activities of key competitors
- Collaborates with cross-functional teams to evaluate new market segments, assess market entry strategies, and identify potential partnerships or acquisitions
- Stays up-to-date with industry trends, market research methodologies, and best practices to continuously improve the quality and effectiveness of market insights
- Provides support and guidance to sales and marketing teams in developing customer segmentation, targeting, and positioning strategies based on market insights
- Utilizes data analytics to identify trends, opportunities, and areas for improvement in marketing performance
- Fosters a culture of continuous improvement and innovation within the marketing department
- Stays informed about industry best practices and benchmarks
- Communicates effectively with stakeholders, ensuring transparency and alignment with organizational goals
- Works closely with cross-functional teams to develop new market strategies, identifying product needs and a go to market plan
Special assignments or tasks assigned to the employee by their supervisor, as determined from time to time in their sole and complete discretion
Experience
- A minimum of 12 years of directly related experience to this role is required
- Proven experience in market research, market analysis, or business intelligence
- Experience working with the lubricants, specialty products or a related B2B industry is a strong asset
Education Level
- A minimum of a Post-secondary education required
- A Bachelor's degree in business, marketing, market research, or a related field. Master's degree is preferred
Required Skills
- Strong analytical skills, with the ability to collect, analyze, and interpret complex data from multiple sources
- Proficiency in market research methodologies, including survey design, data collection, and statistical analysis
- Excellent communication and presentation skills, with the ability to effectively communicate complex market insights to both technical and non-technical stakeholders
- Strong strategic thinking and problem-solving skills, with the ability to translate market insights into actionable recommendations
- Ability to work collaboratively in cross-functional teams and build relationships with internal and external stakeholders
- Strong project management skills, with the ability to plan, execute, and monitor market research projects within tight deadlines
- Passion for market research and a genuine interest in understanding customer needs and market dynamics in the lubricants industry
- Working knowledge of SalesForce is an asset
Work Conditions
- This is an office based role in Mississauga, Canada or Dallas, USA. Other locations may be considered
- Business travel will be required
Physical Requirements
Job conditions require standing, walking, sitting, twisting, stooping, crouching, kneeling, talking or hearing, making precise hand and finger movements, reaching or grasping. Job conditions may require making visual inspections, lifting and/or carrying up to 25lbs, pushing and/or pulling up to 25lbs, climbing up to 3ft, ability to operate and drive all assigned company vehicles at company standard insurance rates, with valid state driver’s license and proof of insurance, working in confined spaces, and perceiving color differences.
Our One HF Sinclair Culture:
At HF Sinclair, we are united through our One HF Sinclair Culture, which is underpinned by our five core values of Safety, Integrity, Teamwork, Ownership and Inclusion. Developed to empower our people, our five core cultural values are at the heart of everything we do and extend to how we engage our stakeholders. These values influence our decisions, shape our behaviors and keep us connected across the entire organization.
We maintain a true Safety culture for our employees, communities, environments and customers. Our goal is to make sure everyone returns home safely each day. We have a long-standing commitment to Integrity and ethical behavior and do what is right for our employees, investors, communities and the environment. We encourage employees to Step Up and Stand Out by championing a culture of Teamwork and Ownership. We foster a culture of Inclusion by encouraging diversity of experiences, viewpoints and backgrounds. What makes each of us different, together makes us stronger.
About HF Sinclair Corporation
HF Sinclair Corporation, headquartered in Dallas, Texas, is an independent energy company that produces and markets high-value light products such as gasoline, diesel fuel, jet fuel, renewable diesel and other specialty products. HF Sinclair owns and operates refineries located in Kansas, Oklahoma, New Mexico, Wyoming, Washington and Utah and markets its refined products principally in the Southwest U.S., the Rocky Mountains extending into the Pacific Northwest and in other neighboring Plains states. HF Sinclair supplies high-quality fuels to more than 1,500 branded stations and licenses the use of the Sinclair brand at more than 300 additional locations throughout the country. In addition, subsidiaries of HF Sinclair produce and market base oils and other specialized lubricants in the U.S., Canada and the Netherlands, and export products to more than 80 countries. Through its subsidiaries, HF Sinclair produces renewable diesel at two of its facilities in Wyoming and also at its facility in Artesia, New Mexico. HF Sinclair provides petroleum product and crude oil transportation, terminalling, storage and throughput services to its refineries and the petroleum industry.
Equal Opportunity Employer
HF Sinclair Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other prohibited ground of discrimination.
Job tags
Salary
