Martyn Bassett Associates
Location
Toronto, ON | Canada
Job description
About the Client:
Our client redefines data communication solutions to connect the world seamlessly. They employ technologies to broadcast beyond traditional means, seamlessly bridging the most challenging communications worldwide. A pioneer that nurtures global safety for its users through custom solutions, flexibility, and convenience.
The Opportunity:
This role requires a marketer who is both hands on and strategic. Your mission will be to develop and execute the brand's B2B marketing strategy to drive subscriber growth across affiliate networks, paid, email, mobile, and traditional channels.
The Skills/Requirement Needed to Succeed:
- Five years of B2B marketing experience, preferably for a SaaS, tech, or telecom
- Experience marketing to various buyer personas, verticals, and stages of the buyer journey; ability to create campaigns that attract, nurture, convert, and retain customers
- Past experience with budgeting, forecasting, and cost control with a track record of delivering projects on time and within budget
- Success in executing direct and channel marketing strategies to drive growth
- Strong understanding of digital marketing strategies, including e-com, SEO, SEM, email marketing, social media, and affiliate marketing
- Proficiency in data analytics, with a focus on data-driven decision-making
- Familiarity with tools such as the Microsoft Office suite, business intelligence, email marketing, CRM, and marketing automation tools
- Bachelor's degree in marketing, communications, business, or a related field (Master's degree preferred)
- Fluency in French and knowledge of HTML is preferred
Martyn Bassett Associates:
Since 2002, Martyn Bassett Associates has been helping emerging software companies and tech startups find the talent they need to grow and scale their organizations.
- We are a niche recruitment firm specializing in recruiting Sales, Marketing, and Product Management leaders across North America. Our clients include the most innovative and celebrated technology-based companies:Shopify, StackAdapt, Achievers, Wattpad, and Vidyard, just to name a few.
Requirements:
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