Location
Markham, ON | Canada
Job description
Your Role and Responsibilities
IBM Planning Analytics is an AI-infused integrated business planning solution that enables businesses to create budgets, forecast trends, plan strategies, and make informed decisions . We're looking for Senior Growth Product Manager who will own improving ROI and finding innovative ways to attract new customers, retain existing ones, and increase customer lifetime value.
The ideal candidate will harness data to gain a comprehensive understanding of the product from business and technical perspectives, driving user acquisition and expanding our customer base through multiple channels. Expertise in developing a seamless self-service funnel from acquisition through to monetization is essential, as this role bridges Product Management, UX, Marketing, and Sales.
Key Responsibilities:
- Craft growth strategies with leadership and cross-functional teams.
- Seek growth opportunities across the customer journey, using hypotheses and experiments to gain user insights.
- Set and achieve specific KPIs related to product growth.
- Initiate growth tactics to boost user acquisition, activation, retention, and revenue, in collaboration with broader teams.
- Analyze user adoption and develop strategies for improvement.
- Inform the product roadmap with insights on customer needs, strategic opportunities, and available resources.
- Improve various aspects of customer experience, including Trial and new account onboarding.
- Identify the best outreach channels and new ways to make products more profitable.
- Evangelize PLG strategy for Planning Analytics .
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Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise
- 8+ years of experience in Product Management, specializing in product-led growth strategies.
- Skilled in growth hacking to expand product reach and engagement.
- SaaS and Agile software development experience
- Expertise in Analytics, including defining and measuring key performance indicators (KPIs).
- Demonstrated success in launching and growing products within the software industry.
- AI, Machine Learning, or a related experience.
Preferred Technical and Professional Experience
- Collaborative experience with cross-functional teams, spanning product, engineering, design, marketing, and sales.
- A driven, resourceful, and resilient approach, with a track record of achieving results.
- Comfort with making tough decisions and the agility to act swiftly.
Other Relevant Job Details
Must have the ability to work in Canada without sponsorship.
This role will involve working with technology that is covered by Export Regulations sanctions. If you are a Foreign National from any of the following US sanctioned countries (Cuba, Iran, North Korea, Syria, and the Crimea, Luhansk, Donetsk, Kherson, and Zaporizhia regions of Ukraine) on a work permit, you are not eligible for employment in this position.
Introduction
IBM is pioneering markets with breakthroughs in Hybrid Cloud, AI, and Quantum, setting industry standards with products that reshape the world. We invite you to join our transformative journey and be part of creating groundbreaking change.
Wonder if IBM is the one for you?
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
About Business Unit
IBM Software infuses core business operations with intelligence—from machine learning to generative AI—to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM’s AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM’s hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments—a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.
About IBM
IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
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