Manager, Customer Insights
Location
Markham, ON | Canada
Job description
Position Summary:
Reporting to the Director, Customer Insights, the Manager, Customer Insights will provide category management expertise and analysis for the Retail Sales organization. This role is responsible for providing our cross-functional teams and retailers with valuable customer and shopper insights with fact-based actionable recommendations to help drive sales growth.
Key Accountabilities:
- Manage the development of retailer specific category reviews, assortment analysis, new listing stories and promotional evaluations, under tight timelines, from start to finish
- Leverage Category Management Principles to create concise and easy to understand insights from multiple data sources
- Manage the design and final deliverables of commentaries and sales analyses for monthly business reviews, reports, pro-actively identifying business opportunities and issues
- Be the voice of the consumer and lead consumer-focused business opportunities;
- Develop and manipulate Excel based templates and reports and look for opportunities to harmonize across rest of Insights Reporting
- Database coding and maintenance as required
- Training members of the sales and marketing teams on data systems (Retailer POS, Nielsen)
Requirements:
- 5+ years of progressive and related work experience with University degree or College Diploma in Marketing Research and/or Business, Economics or Statistics
- Experience within the CPG industry and with working knowledge of Nielsen MarketTrack, Discover, Numerator Insights and proficient in the use Retailer POS (LDIA, IRI / Circana, Dunnhumby, Retail Link)
- Power user of MS Office, presentation and file management tools (Excel, PowerPoint and SharePoint)
- Experience with Power BI considered and asset
- Experience with Food Protein/Grocery industry considered an asset
- Excellent English written and oral communication skills
Requirements:
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