Location
Toronto, ON | Canada
Job description
Who we are:
We are a digital consulting firm with expertise in bridging the gap between B2B companies and their potential clients, nurturing successful partnerships in the dynamic digital arena. Our firm prides itself on being adaptable, agile, and attentive to our clients' needs. Therefore, we seek a Senior Paid Search Strategist to join our team.
As a Senior Paid Search Strategist, you will be pivotal in shaping and executing advanced paid search strategies across various digital platforms, primarily focusing on Google AdWords, BingAds, and other relevant platforms. Your expertise will contribute to the growth and success of client campaigns in alignment with overarching business objectives.
About the day-to-day:
- Comfortably manage without authority, and be responsible for developing direct and indirect reports, budgets, SOW, and revenue tracking.
- Be responsible for tracking and presenting revenue by the client to report to internal stakeholders.
- Identify revenue growth opportunities for the brand to support its objectives and grow the business.
- Foreseeing opportunities and formulating plans to manage and exploit them to drive/extend the business
- Building strong, collaborative, and trusted relationships with creative and strategic partners.
- Be a day-to-day leader and source of clarity and solutions for company teams across multiple teams.
- Lead project meetings and presentations internally and with clients.
- Push clients for clarity and help them understand what they need beyond what they ask of you.
- Feel comfortable having difficult conversations internally and with clients.
- Intuit potential complications and issues, anticipate the needs of senior clients through information gathered from their direct day-to-day clients, and effectively manage up, bringing solutions to senior account leadership.
- Understand our staffing and profitability, anticipate resourcing issues/needs, and advise leadership.
- Understand the technical and creative priorities and help guide internal teams and clients.
- Provide feedback and creative direction on various projects.
Skills and Experience:
- Bachelor’s degree in Communications, Marketing, or another related field
- 4-6 years of marketing experience, specifically working on digital marketing programs with direct responsibility for program results
- Demonstrated success running marketing programs that combine email marketing, marketing automation, social media engagement, SEO, SEM, content creation, and reporting
- Analytical thinking skills - uses data to drive strategy and to focus activities.
- Good communication skills (verbal and written)
- Experience managing marketing efforts for multiple clients or managing multiple marketing projects at one time
Good to have:
- Experience with SEO and PPC tools (i.e. SEOMoz, AHREFS, Wordstream, LinkedIn, Facebook)
- Working knowledge of content management systems (CMS) like WordPress
- Experience with website analytics tools (Google Analytics), and an understanding of how to set and track goals, report website metrics to clients, and their impact on marketing strategy
- Understands metrics, including CTR, impressions, conversions, etc. related to digital marketing campaigns and can communicate them to internal teams and clients
Perks:
- Full team support, nurturing teammates that don't throw you under the bus
- Collaborative culture that encourages creativity and a management team that cares about your career growth.
- Competitive salary and valuable benefits package
- A hybrid work schedule
- Five personal paid days off
- Bonuses
- Knowledge sharing initiatives
- Yearly team trips
- Financial support for employees pursuing further education.
- Opportunity to work in a dynamic and innovative tech environment
Requirements:
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