Location
Calgary, AB | Canada
Job description
Who are we?
As one of the most significant purchases we’ll ever make, a new home deserves to be the most exciting and enjoyable experience of our life. While owning a home should be simple and joyful, people’s best asset is their least supported and biggest headache.
Virtuo’s mission is to help new homeowners to quickly and effortlessly begin enjoying their homes, and continue enjoying them. When ownership decisions can be complex and overwhelming, Virtuo is the trusted unbiased guide to help make them faster.
What you'll be doing
With an industry-leading NPS, Virtuo has earned the trust of its homeowners as their home concierge. In the role of Customer Marketer you will play a key role in increasing homeowner awareness and engagement with our services and partner ecosystem. Utilizing a one-to-many strategy and leveraging your data-driven marketing experience, you will create timely and relevant connections, with a focus on increasing adoption and homeowner trust. You will be able to leverage multiple channels to engage Virtuo homeowners, including email, product, Virtuo’s live concierge team, and others.
- Collaborate cross-functionally with Virtuo’s Marketing team and Home Concierge team
- Drive strong alignment with sales, customer experience, partnerships and product to help achieve our goals for customer engagement, adoption and retention
- Use customer segmentation and behaviour based cohorts to identify the right content, timing and channels to educate Virtuo homeowners
- Utilize Virtuo’s marketing assets throughout the homeowner lifecycle, and contribute to the continuous development of marketing assets
- Conduct primary research on homeowners to support marketing asset development, including case studies
- Understand the homeowner lifecycle, their evolving needs, and how Virtuo can enable them throughout the lifecycle
- Develop experiments to demonstrate effectiveness in engaging Virtuo homeowners via various channels
- Measure the impact of our homeowner engagement initiatives
What we're looking for
- Prior experience in a marketing or Customer Marketing related role. 3 years + experience within B2C Marketing, or Customer Marketing is preferred.
- Experience in creating and executing marketing campaigns that drive customer engagement.
- Analyze data. You have experience analyzing data and developing insights that inform your customer engagement strategies.
- Familiarity with marketing and customer KPIs.
- Experience in customer loyalty, advocacy and/or rewards is an asset.
- Experience with marketing automation tools.
- Ability to contribute to marketing asset development is essential.
What we offer
- Competitive base salary
- Paid vacation
- Comprehensive health benefits
- Work-life balance
- Energized and collaborative work environment
Requirements:
Job tags
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