Consumer Insights Sr Analyst
Location
São Paulo, SP | Brazil
Job description
Overview
We Are PepsiCo
Join PepsiCo and dare to transform! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.
Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries. In Brazil since 1953, PepsiCo has recognized brands such as QUAKER, TODDY, TODDYNHO, ELMA CHIPS, RUFFLES, DORITOS, EQLIBRI , GATORADE, KERO COCO, ¡H2OH!, PEPSI among other.
A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.
Know a little more: PepsiCoJobs
Join PepsiCo, dare to transform.
Responsibilities The Opportunity
This position is accountable for managing Consumer insights projects for Foods categories:
- Analyze and recommend insights solutions for marketing briefs
- Develop and manage research studies to deliver clear recommendations based on consumer needs and business objetives
Connect business needs with market performance and consumer understanding to support business growth
Your Impact
As Consumer Insights Analyst your functions would consist of:
- Support the Driving of Insights Vision into OU and act as an integrator for Foods categories:
- Execute the Strategic Insights agenda for Foods Categories in an Integrator Role, across Insights disciplines (Consumer, Shopper, Analytics), and embed them into business processes to help drive top and bottom line
- Coordinate research agencies throughout the whole study processes and manage internal processes as well (contracts, payments, budget control)
Qualifications ¿Who Are We Looking For?
Key Skills/Experience Required:
- 5 year-expertise on theoretical and practical knowledge in quantitative and qualitative research tools, statistics, sensorial analysis techniques.
- Digital mindset
- Ability to set a stretching Insights agenda, across the 3 Insights disciplines (Consumer, Shopper, and Analytics)
- Insights technical expertise: significant experience and ability to leverage Insights methods to drive business plans, across the full breadth of insight disciplines
- Operates effectively in matrix relationships across organizational boundaries
If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.
What can you expect from us:
- Opportunities to learn and develop every day through a wide range of programs.
- Internal digital platforms that promote self-learning.
- Development programs according to Leadership skills.
- Specialized training according to the role.
- Learning experiences with internal and external providers.
- We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
- Financial wellness programs that will help you reach your goals in all stages of life.
- A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
- And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.
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