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Location

São Paulo, SP | Brazil

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Job description

The Culture Marketing Specialist is part of the national Culture Marketing team and has the responsibility for dedicated projects and programs within the overall program. This can contain whole projects (Red Bull BC One) or smaller daily tasks of project management. He/she is a key position between Red Bull and multipliers in the entertainment and culture business. He/she is responsible for implementing defined strategies and frameworks for developing a solid base of credible projects within the entertainment, culture and commercial environments. Also, he/she’s responsible for the correct and proper realization of Red Bull and 3rd party supported events in these areas.

ESSA POSIÇÃO É UMA CONTRATAÇÃO TEMPORÁRIA TERCEIRIZADA 

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• • Realise selected culture marketing initiatives and projects as part of the overall marketing plan, focused on the Project Red Bull BC One;
  • Establish and maintain long-term culture platforms;
  • Work closely together with sales, communications, content and brand department.

• • Briefing and management of outside specialists / agencies;
  • Controlling the realization of events and other relevant culture marketing activities;
  • Budget responsibility for selected areas of the national program.

• • Co-ordination of activities with On-Premise, Sport, Student Brand Manager and Communication departments to maximise efficiencies and consumer impact;
  • Liaison with international culture department for updates on projects and development of best practice.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Working experience, ideally in a music / culture related environment, allowing a vast understanding of the culture landscape.
• Connection and affinity in the street/urban culture (connection to breaking and hip hop is important)
• Experience in dealing with Artists, cultural producers, dancers, production agencies.
• Experience in Project management;
• Strong management skills: Team of specialists, leading external agencies, freelances.
• Fluent in written and spoken English and country language. EDV (Word, Excel, Power Point, etc.).
• Interested and open to different cultural playgrounds. Creative and innovative mind set, open for new things
• Well connected in different culture scenes and environments – good net worker
• Clear understanding of global entertainment, music and culture industry, as well as a firm understanding of youth Culture market & scenes in the country.

• Travel 40-50%

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Salary