Content Marketing: Conducting communication with EagleBurgmann's technical, service and sales areas with the aim of gathering information and building content that adds value to the company's current clients and potential clients.
Based on EagleBurgmann's sales funnel development strategy, draw up a calendar of e-mail marketing campaigns and put them into action, with the aim of attracting and converting leads.
Social Media: Based on EagleBurgmann's sales funnel development strategy, draw up a calendar of social media posts and put them into action, with the aim of attracting and converting leads.
Analysis of digital behavior through the data available on the Google Analytics platform, improving the user experience and seeking greater conversion of leads.
Supporting the construction of the customer journey and the execution of activities related to fairs and events, such as institutional fairs, training and internal and external EagleBurgmann workshops.
Endomarketing and Institutional: Supporting the development of technical or institutional texts and articles to be published in traditional or digital channels
Monitor all the area's performance indicators.
Qualificações arrow_right
Has skills developed through formal training or work experience:
Exemplary writing skills;
Experience with creating marketing emails, as well as with automated nurturing flows;
Knowledge of inbound marketing, email marketing and sales funnels;
Experience with spreadsheets for routine analysis and export of data from actions taken;
Experience with analyzing email and nutrition data;
Have a data-driven mindset focused on decision-making for channels other than email;
Self-management and organization;
Strategic thinking and business vision;
Ability to work well both as part of a team and independently.
Experience in B2B companies, working with lead generation
