Philips International
Location
Barueri, SP | Brazil
Job description
Job title:
Consumer Market – Personal Health
Manage category business end to end:Full P&L accountability, managing the S&OP process, finding the key opportunities both in topline by region (via GFK, internal data, sellout, etc) and in middle P&L, focusing on continuous improvement to deliver the performance and growth plan.
Your role:
* Develop portfolio strategy, analyzing demand spaces opportunities and defining the role of each subcategory at portfolio. and brand strategy in order to drive relevant and incremental portfolio growth.
* Define 2-year brand growth plan by creating a strategic growth task for the categories, setting the consumer opportunities and source of volume. Deep dive/knowledge about market and competitive landscape is necessary to achieve excellence in plan.
* Lead the innovation agenda in order to guarantee sustainable growth and a differentiated image for the categories. Keep fueling the recent launches in order to consolidate them and increase baseline business.
* Support and influence channel strategies definition, regarding each category strategy and challenges. Define and manage together with Sales and Trade Marketing team the key initiatives by channels, preparing the execution plan to achieve the Business goals.
* Define, develop and implement a strategic Integrated Marketing Communication plan for each category, translating the global positioning in brand´s activation, communication and engagement plans. Set clear Business Objectives (expected deliverables for the Business), Marketing Objectives (changes in consumer behavior to achieve the Marketing Objectives) and Communication Objectives (change in attitudes and beliefs to change consumer behaviors). Guarantee and lead the strategic and relevant content to drive conversion, connecting consumer with meaningful ideas/values. Lead Investments, optimizing A&P budget to translate category goals into an activation strategy and implementation. Deeply understand platform' consumers to guide investment to reach target among the universe of options and touch points.
You're the right fit if:* Must have passion for developing brands, resilient, teamwork oriented, great communication skills, strong relationship builder; Entrepreneur skills
* Solid Marketing background with relevant experience in any combination of marketing, communications, innovation and/or trade marketing roles
* Functional experience: brand communications, consumer understanding and market research, new product development, trade and sales dynamics, analytical and proficient on P&L.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business .
• Discover our rich and exciting history .
• Learn more about our purpose .
At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.
For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.
We’re committed to building a diverse and inclusive workplace culture where people feel heard, valued and connected. Because we know the possibilities are unlimited when people feel empowered to grow and succeed together.
It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members , marital or domestic partner status, or any other category protected by federal, state and/or local laws.
As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.
Equal Employment and Opportunity Employer/Disabled/Veteran
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