Location
Brasil | Brazil
Job description
We are seeking an Acquisition Manager to join us. This is an exciting role for someone who enjoys building relationships with partners and affiliates with the goal of delivering new customer growth.
This role is ideal for someone with a strong background in performance marketing and a deep understanding of product functionality, customer journeys, and experience within the iGaming industry.
The ideal candidate will be competent in prioritisation and working with little to no supervision. They will be self-motivated, trustworthy, and able to adapt to any changing circumstances.
Summary of Responsibilities
- Strategise, track, and assess campaigns in conjunction with Affiliates, SEM, SEO, PPC, Programmatic and social media.
- Heading acquisition campaigns through various channels, effectively manage the marketing budget, encompassing forecasting, ROI tracking, and comprehensive reporting on critical KPIs.
- Establish and monitor performance targets, generating associated reports for comprehensive insights.
- Evaluate and negotiate CPM/CPC/CPA and hybrid structures for partnerships.
- Work with acquisition and conversion teams to deliver effective creative that drives excellent CTR and conversion metrics.
- Establish an accurate, consistent, and insightful level of reporting to demonstrate performance and efficiency of all campaigns.
- Additional focus on longer term customer value through metrics.
- Manage direct day to day relationships with 3rd party media agencies.
- Support Social Media initiatives as required to drive fan numbers through paid media on social platforms.
- Manage SEO and Social Media campaigns.
Essential Skills
- Proven managerial experience in the Brazilian betting market.
- Extensive experience and understanding of online gaming marketing.
- Highly creative with a visionary approach to marketing.
- Proven experience and knowledge of acquisition channels.
- Strong organisation and prioritisation skills.
- Ability to work in a high pressure and dynamic environment
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Job tags
Salary
