Location
Brasília, DF | Brazil
Job description
About Us
CapsLock is a company that specializes in providing digital marketing services to businesses that are facing sales growth challenges. Our comprehensive services include sales consulting, data analytics, and recruitment support, all seamlessly integrated to ensure efficient and accelerated growth.
Our company was founded by industry professionals with expertise in IT, design, and data analytics. We identified a significant need for an exclusive, scalable customer acquisition solution in the market. Our vision is to provide a unique integrated solution for B2C clients that enables profitable customer acquisition, flexible scaling, and optimized internal processes.
At CapsLock, our core values center around our people, client orientation, quality, continuous improvement, integrity, and fostering strong relationships. Our team is diverse and skilled, speaking 10+ languages, and located worldwide. We are dedicated to pioneering new and efficient marketing strategies to ensure our clients’ success.
REQUIREMENTS
Job Responsibilities
- Develop, deploy, and optimize paid media campaigns across multiple digital platforms with high conversion rates and maximized profitability.
- Manage budget allocations and bid parameters to deliver the most efficient results.
- Active (daily) awareness of campaign performance.
- Test new ideas based on insights gained from campaign management.
- Proactively and effectively optimize media buys utilizing KPIs.
- Ensure that campaign KPIs and objectives are met both near and long term.
- Achieving assigned unit goals at or below the target cost-per-acquisition
- Identify opportunities to drive efficiencies and improvements
Qualifications:
- 5+ years experience in digital performance marketing with a focus on media buying
- 3+ years of PAID Facebook or Google or Taboola/Outbrain/Yahoo ADVERTISING experience
- Experience in lead generation
- Proven track record handling high campaign volume, large budgets, complex targeting strategies, and driving results.
- Understanding of marketing funnels, channels, attribution, and performance metrics
- Analytical mind to analyze data and metrics and translate insight into actionable strategies
- Strategic and creative
- Organizational and multitasking abilities
- Desire to learn new things and not afraid to take risks
- Ability to quickly learn new ad platforms and tools
- Upper-Intermediate English level
- Be open to a long-term working relationship (2+ years)
***NO agency owners, NO sub-hire!!!***
Job tags
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