Digital Experience Strategist

Location

Campinas, SP | Brazil

Job description

ROLE OVERVIEW

As a Digital Experience Strategist in the Digital Marketing Team, you'll be a key player in driving innovation. Your role involves identifying and leveraging business opportunities to enhance digital marketing performance. Collaborating closely with a cross-functional team, including a Business Analyst, Solution Architect, UX/UI Designer, and Project Manager, you'll contribute to the success of major digital projects.

YOU’LL HAVE THE OPPORTUNITY TO:

• Have a holistic and centralized view of BRP’s digital marketing approach and performance
• Participates in the development of business cases to justify and prioritize new projects
• Present innovation projects to executives to gather their insights and engage their support
• Interact with internal clients and external partners and dealers
• Drive deep dive analysis that can bring the business towards areas of opportunity
• Understand customer behavior and analyze user data in collaboration with the UX & Data teams
• Identify gaps and opportunities to improve efficiencies, acquisition, and conversion performance
• Keep pace with the digital industry in terms of trends and best practices

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

• Bachelor’s degree in digital marketing, e-business, or a related discipline
• Strong knowledge of the digital marketing ecosystem (websites, CRM, social media, UX/UI design, eComm, analytics, connected objects, DevOps).
• Proven ability to identify business opportunities and convert them into winning strategies
• Experience in cost, risk, ROI assessment, and stakeholder management
• Strong capacity to elaborate a digital product vision and roll-out plan according to business objective
• Communication skills to translate digital vocabulary into comprehensive business recommendations
• Knowledge of databases, APIs, and interoperability of systems in complex innovation projects
• Minimum of 6 years of experience in digital marketing products

DESIRED SKILLS AND ABILITIES

• Goal-oriented, data-driven profile, who has exceptional attention to detail
• Team player with excellent communication skills
• Strong analytical and problem-solving skills
• Ability to effectively multi-task in a deadline-driven atmosphere
• High levels of integrity, autonomy, and self-motivation
• Fluency in spoken and written English. French is an asset

THE ROAD SHOULD BELONG TO EVERYONE.

We still live in a world where many feel the road is for other people. We believe we can make a difference. Moving people goes beyond making innovative products.

We strive to nurture our people’s aspirations, to exceed our riders’ expectations and stand in solidarity with all the communities that ride with us.

Building a more inclusive BRP with no barriers for those who seek to ride starts from within, and we need everyone's commitment, drive and dedication to make it a reality.

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 23,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey. 

This position is based in Campinas, Brazil and is eligible to the BRP Employee Referral Program.

You will have the opportunity to work in hybrid mode, 2 to 3 days in the office.

Resumes in English will be preferred.

Job tags

Salary