Location
São Paulo, SP | Brazil
Job description
JoVE is a USA based company producing video solutions with the mission to advance scientific research and education. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders like Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented individuals to join our company.
The Role
JoVE is seeking a Senior SEO Manager to oversee all aspects of SEO for JoVE's products and domains. As the Sr. SEO Manager, you will work with various departments to develop and implement strategies to improve online visibility, rankings, conversions, and ROI by optimizing our content and website structure.
Responsibilities
- Develop a holistic SEO strategy that grows organic search traffic and conversions and aligns with JoVE’s overall company goals and priorities; execute against that roadmap; and track performance.
- Proactively test, analyze, and make changes to JoVE product domains to ensure they are optimized for search engines and rank higher in the search results on major search engines (e.g., Google, Google Scholar, Bing).
- Conduct regular website audits to identify areas for improvement and implement necessary changes.
- Contribute SEO expertise to the overall website strategy and collaborate with other departments within JoVE, such as Marketing, Sales, Business Development, Technology and Product, to ensure content and overall Information Architecture drive relevant traffic by meeting search intent.
- Collaborate with the Engineering team to implement SEO-friendly technical changes (e.g., optimize for Web Vitals, add appropriate schema).
- Define, tune, execute, and capitalize on content gaps with our competitors, content growth, and content optimization opportunities.
- Keep ahead of the newest SEO strategies, techniques, and best practices to improve our SEO strategies continuously.
- Discover link opportunities through competitive backlink research via tools such as Majestic SEO, Ahrefs, Open Site Explorer, and SEM Rush.
- Monitor and report key performance indicators such as indexing, rankings, backlinks, and SERP click-through rates.
Requirements:
- 8+ years of hands-on experience with Search Engine Optimization (SEO).
- 3+ years of experience as an SEO Lead or SEO Manager working with large amounts of traffic, and has scaled content.
- High level of attention to detail and extreme focus on quality of results (essential).
- Strong SEO knowledge and the ability to translate complex topics for a non-technical audience.
- Experience analyzing data, finding insights, and presenting findings to internal and/or external stakeholders including at the executive level.
- Strong analytical skills with the ability to drive meaningful actions from large data sets.
- Experience with SEO and website analytics tools (e.g. Google Analytics, SEMRush, Ahrefs, Google Search Console, Lighthouse, Pagespeed Insight, etc.).
- Demonstrated ability to keep current with trends and technological advancements in SEO, UI/UX, Google algorithm updates, etc.
- Experience with Ed-Tech, Journal, and Research market-specific search engines such as Google Scholar, Google Books, Web of Science, Scopus, Paperpile, etc.
- Ability to manage time and organize projects; works well under pressure and can meet strict deadlines.
- Experience interacting with customers, senior executives, and business leaders.
- Ability to manage multiple projects simultaneously and follow through to ensure timely completion.
- Excellent written and verbal communication skills with the ability to consult on projects and present information effectively.
- Knowledge of conversion optimization principles and techniques.
- Previous experience with SEM and social media marketing is a plus.
Why Join JoVE?
- When working with JoVE, you can expect salary and benefit package competitively placed within the local market
- You will make a direct impact in accelerating science research and in improving student learning in science education
- Opportunity to work in an environment that promotes innovation and collaboration
- Our strong promotion from within culture draws a clear path to advance your career with us
Job tags
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