Location
Brasil | Brazil
Job description
Our client is a dynamic and innovative gaming operator company dedicated to delivering exceptional experiences to their customers. They are expanding the team and seeking a highly skilled professional to join them as the Head of CRM.
Responsibilities: - Develop and implement a comprehensive CRM strategy to enhance customer engagement and satisfaction.
- Lead and manage a team of CRM specialists to execute campaigns, promotions, and communication strategies.
- Utilize data-driven insights to optimize customer segmentation, targeting, and personalization
- Collaborate with cross-functional teams to integrate CRM activities with sales, marketing, and customer support initiatives.
- Monitor and analyze customer behaviour, feedback, and trends to identify opportunities for improvement and growth.
- Ensure compliance with data protection regulations and maintain the highest standards of customer privacy and security.
- Provide regular reports and updates to senior management on CRM performance and key metrics.
Requirements: - Proven experience as a CRM professional with a focus on the Latin American (LATAM) market.
- Solid understanding of the iGaming industry, including trends, regulations, and customer preferences is a plus .
- Demonstrated success in developing and implementing effective CRM strategies that drive customer retention and loyalty.
- Experience leading and motivating a team to achieve CRM objectives.
- Strong analytical skills and the ability to translate data into actionable insights.
- Excellent communication and collaboration skills to work effectively across teams and with external partners.
- Familiarity with CRM tools and platforms.
Qualifications: - Bachelor’s degree in business, Marketing, or a related field.
- 5+ years of experience in CRM, with a focus on the LATAM market.
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Job tags
Salary
