Marketing Analyst - Brand Management
Location
Curitiba, PR | Brazil
Job description
Position Overview:
As the Marketing Analyst - Brand Management, you will wield your expertise to craft and execute a comprehensive branding strategy that embodies the essence of Digiu Digital Group's vision, values, and unique value proposition. With autonomy and authority , you will spearhead all aspects of brand management, from conceptualization to implementation, shaping perceptions, and fostering resonance with our diverse audience across the globe. Key Responsibilities:
- Brand Strategy Development: Develop a visionary brand strategy that articulates Digiu Digital Group's identity, positioning, and differentiation in the marketplace, aligning with overarching business objectives and growth aspirations.
- Brand Identity Creation: Craft a compelling brand identity that encapsulates the essence of Digiu Digital Group, including visual elements, tone of voice, and brand guidelines, ensuring consistency and coherence across all touchpoints.
- Brand Messaging Mastery: Define and refine brand messaging architecture, narratives, and key messaging pillars, articulating the value proposition and resonating with target audiences across various channels and platforms.
- Brand Campaign Coordination: Conceptualize and coordinate compelling brand campaigns and initiatives that drive brand awareness, engagement, and affinity, collaborating with cross-functional teams to ensure seamless execution and alignment with brand objectives.
Additional Responsibilities:
- Logo Preservation: Ensure the preservation of Digiu Digital Group's iconic logos, maintaining consistency and recognition while adapting other brand elements.
- Future-Centric Adaptation: Lead the adaptation and updating of visual identity, speech, sales pitch, presentations, and other visual elements to align with a new positioning as an innovator in Customer Experience (CX) solutions and AI-powered technologies.
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