Growth & Online Journey Sr. Manager
Location
São Paulo, SP | Brazil
Job description
Overview
We Are PepsiCo
Join PepsiCo and dare to transform! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.
Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries. In Brazil since 1953, PepsiCo has recognized brands such as QUAKER, TODDY, TODDYNHO, ELMA CHIPS, RUFFLES, DORITOS, EQLIBRI , GATORADE, KERO COCO, ¡H2OH!, PEPSI among other.
A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.
Know a little more: PepsiCoJobs
Join PepsiCo, dare to transform.
Responsibilities The Opportunity
Lead Strategy, Growth & Online Journey team, responsible for 3 main roles: Digital Strategy for Growth, Digital Insights and CRM Development for Digital Customers (B2B DTS).
- Define and execute Brazil’s digital strategy for growth (more than 200 thousand DTS customers), through 2 main Apps (Pepsico Connect and Bees). Define online journey, media, activation and promotion calendar for online B2B DTS customers (Short, Mid and Long term plans);
- Develop Digital insights tools (BI, database, KPI’s dashboards), connect with different suppliers (Bees Team, Pepsico Connect Team, Zmees Team and other database suppliers);
- Define and execute CRM digital strategy for B2B DTS customers (database development, analytics and insights generation).
This is a strategic role of a senior position that will have more than 10 direct reports (long term vision) and will be responsible for managing different suppliers (database, CRM solution and digital agencies). Also connecting with different stakeholders including Local Team (including Excom and senior leadership), Global Team and Latam Team, representing Brazil’s digital strategy in all foruns.
Your Impact
As Head of Growth & Online Journey your scope would consist of:
- Lead Strategy, Growth & Online Journey team, responsible for 3 main roles: Digital Strategy for Growth, Digital Insights and CRM Development for Digital Customers (B2B DTS);
- Define and execute Brazil’s digital strategy for growth (more than 200 thousand DTS customers), through 2 main Apps (Pepsico Connect and Bees). Define online journey, media, activation and promotion calendar for online B2B DTS customers (Short, Mid and Long term plans);
- Develop Digital insights tools (BI, database, KPI’s dashboards), connect with different suppliers (Bees Team, Pepsico Connect Team, Zmees Team and other database suppliers);
- Define and execute CRM digital strategy for B2B DTS customers (database development, analytics and insights generation);
- Guarantee alignment to Global and Latam team and strategic frameworks, enabling implementation considering local needs;
- Guarantee good relationship and alignments with Pepsico main steakholders: Strategy&Transformation Team, Sales team, Trade MKT (DX), Pepsico Connect Team, Sales strategy & Intelligence Team, IT Team, GBS Team, Finance, MKT, Latam Team, Global Team;
- Guarantee good relationship and alignments with outside partners and suppliers: Bees team, Zmees Team, media agencies, CRM/ database suppliers;
- Play an important leadership role on team development;
- Guarantee Brazil’s exposure and visibility, sharing best practices to Sector team and others Markets;
- Bring insights and new ideas to keep improving all roles: Digital Strategy for Growth, Digital Insights and CRM Development for Digital Customers (B2B DTS);
Qualifications Who Are We Looking For?
- Previous experience in manager roles and at least 2 years of digital growth roles;
- Previous experience in trade MKT, sales strategy, sales execution, commercial planning and/or sales capabilities experience, digital MKT/Strategy/comercial;
- Strategic thinking and short-long term vision;
- Strong ability to develop and sustain successful networks across a complex matrixial organization;
- Considerable knowledge of digital sales, strategy and operation;
- Ability to adapt communication styles across different nature of audiences, from top management to sales FL;
- Ability to successfully manage multiple projects simultaneously;
- Organization and planning skills;
- Leadership skills;
- Analytical skills & Strategic mindset;
- Bachelor’s degree; MBA a plus but not required.
If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.
What can you expect from us:
- Opportunities to learn and develop every day through a wide range of programs;
- Internal digital platforms that promote self-learning;
- Development programs according to Leadership skills;
- Specialized training according to the role;
- Learning experiences with internal and external providers;
- We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others;
- Financial wellness programs that will help you reach your goals in all stages of life;
- A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle;
- And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.
Instructions for internal candidates (elegibility guidelines):
- Be for at least 12 months within your current level/position;
- Notify your direct manager that you are interested in this position;
- PDR evaluation must be at least 2/2 in the last two years;
- Have not received any suspension over the last 12 months.
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