Digital Marketing Manager Brazil Job - iGaming - São...

Location

Brasil | Brazil

Job description

Location: São Paulo, Río de Janeiro, Brazil

Overview

A Marketing Manager is responsible for developing and executing marketing strategies to
promote a company's products or services. You will oversee strategic planning, budget
management, and campaign development, ensuring alignment with the company's goals. 

In addition, lead and manage marketing teams, maintain brand identity, and conduct market research. You will need to use data analysis to measure campaign effectiveness and often coordinate content marketing and social media efforts. Public relations, sales support, and technology tools are also part of their domain. Adherence to legal and ethical standards is crucial.

The role is dynamic and requires creativity, analytical skills, and a deep understanding of
consumer behavior and market trends, all aimed at increasing brand visibility and driving
revenue.

Job Responsibilities

• Responsible for developing and implementing comprehensive marketing strategies and setting clear goals and objectives in alignment with the company's overall mission and vision.
• Design and execute marketing campaigns across various channels, such as digital
  advertising, content marketing, social media, and email marketing aimed at reaching the target audience and driving leads or sales.
• Oversee the allocation of resources, ensuring that the marketing budget is used efficiently and effectively across different marketing activities.
• Monitor market trends, customer behavior, and competitive landscapes to make informed decisions, adapt strategies, and identify opportunities and threats.
• Measure the effectiveness of marketing campaigns using data and analytics tools to analyze key performance indicators (KPIs) to assess the return on investment (ROI) and make data-driven decisions for optimizing marketing strategies.
• Manage and lead a team of marketing professionals, providing guidance and direction to ensure the team works cohesively to achieve marketing objectives.

The Successful Candidate

• At least 5 years of experience in digital marketing with a minimum of 5 years of
  team management experience.
• Preferred Bachelor's Degree in Marketing, Mass Communication or Advertising /
  Media.
• Strong communication and interpersonal skills.

Competencies

• Sensitive to current market trends in social media channels including SEO, SEM, social media, email marketing, and online advertising; someone who follows sports-related news is an added advantage.
• Creativity in campaign development and problem-solving, with the ability to develop innovative marketing ideas.
• Competence in allocating and managing the marketing budget efficiently across various channels and campaigns with a business-driven mindset.
• Highly observant and curious on acquisition and retention methods.
• Possesses commercial awareness and data driven, highly sensitive to numbers.
• Skill in managing marketing projects and campaigns to meet deadlines and objectives.

Job Highlights

• Enjoy a 13th month salary along with a range of attractive benefits.
• Unlock lucrative performance bonuses based on your achievements.
• Experience bi-annual performance evaluations to track your progress.
• Fostering learning and development culture (career growth).
• Globalization exposure.

Language: English (Advanced) Portuguese (native or bilingual)

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally. 

Job tags

Salary