Marketing / Experiential Marketing Manager
Location
Pindamonhangaba, SP | Brazil
Job description
Marketing / Experiential Marketing Manager
Published on JANUARY 19, 2024
Effective
Hybrid
Opportunity also for people with disabilities
The Experiential Marketing Manager will develop and implement the overall strategy to increase awareness, enhance customer experiences, leverage partnerships and support brand positioning as well as management of annual experiential marketing department budget.
Responsibilities and assignments
Tasks
National Events
- Define and implement national events annual plan, including e.g.:Porsche World Road Show, motor shows, exhibitions, product launch events, Porsche Golf Cup events as well as community, driving, motorsport and other experiential marketing programs.
- Execute PBR events in time, within the outlined budget and according to the guidelines
- Define event objectives and KPIs and elaborate post event reports
- Ensure all data capture opportunities are maximized at events
- Bring new ideas and new formats in the experiential marketing area
- Organize attendance on international launch events
- Support with communication content for internal and external purposes (e.g. Social Media)
- Manage initiatives with Influencers/Partners esp. for local content production
- Coordinate together with the communication manager the events communication plan
- Define and implement national dealer launch events and launch activities at the dealer
- Monitor and support Dealer Network marketing events in order to ensure Porsche Brand guidelines
- Work with the Porsche Dealer Network to identify key local events within their specific territory that will give maximum exposure to the Porsche brand and generate qualified leads
- Ensure a proper coordination and documentation of dealer marketing events. Measure KPIs accordingly
- Maintain communication between Headquarter, Subsidiary and Porsche Club Brazil
- Coordinate joint event activities with the Porsche Club Brazil, ensuring brand standards are maintained
- Develop a strategy for Porsche Customer Groups in Brazil according to brand guidelines
- Support Porsche Club events to enhance customer experiences
Fleet Management
- Manage the fleet of the subsidiary
- Ensure that fleet cars are in perfect conditions for usage in Marketing and PR activities
- Implement a fleet management system according to fleet processes
- Manage the booking calendar of fleet cars
- Coordinate repairs with the workshop
- Coordinate, train and develop fleet material
- Manage Fleet Renewal Plan
Requirements and qualifications
Qualifications
Education
- Bachelor´s Degree in Marketing, Business Administration or other relevant areas
- MBA considered a plus
Experience
- > 8 years experience in Experiental Marketing
- Communicative
- Proactive
- Flexible and Adaptable
- Well organized
- Initiative and Creative
Skills
- Excellent verbal and written communication skills
- Fluent in English (written and verbal)
- Ability to manage multiple tasks
- Ability to prioritize and adaptable to change
- Creative and analytical thinking skills
- Highly organized – strong attention to detail
- Team oriented working attitude and intercultural understanding
Additional information
Work environment: Position is based in Sao Paulo, SP
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