Brazil Product Marketing Manager

Location

São Paulo, SP | Brazil

Job description

WHO WE ARE

Manychat is a leading customer conversation platform, backed by top investors, including Bessemer Venture Partners, and was recently named one of "America's Best Startup Employers 200" by Forbes. Manychat currently helps more than 2 million businesses across 190 countries interact with billions of customers in real-time at scale. No matter the use case—whether generating leads, increasing engagement, providing 24/7 customer support, accepting payments, and beyond—Manychat helps businesses improve their ROI and grow faster. With a team of 150+ teammates across offices in Austin, Barcelona, Amsterdam and Yerevan, Manychat is helping brands around the world interact with their customers in valuable, meaningful ways.

WHAT WE'RE LOOKING FOR

We are seeking a highly experienced Product Marketing Manager to join our team in Brazil. As the Product Marketing Manager, you will play a crucial role in deeply understanding our users, the market, and our competition across LATAM. You will collaborate with the global product team, sharing local insights to influence the product roadmap. Your responsibilities will include developing and launching go-to-market (GTM) initiatives and organizing community knowledge exchange events to engage with our user base.

WHAT YOU’LL DO

• Gain a deep understanding of our users, the Brazilian market, and competitors to inform product marketing strategies and influence the product roadmap.
• Collaborate closely with the global product team, sharing local insights and market feedback to shape product development and enhancements.
• Develop and execute go-to-market (GTM) initiatives for product launches in Brazil, including defining target audience and positioning, creation of marketing assets, and planning and execution of launch campaigns.
• Organize and facilitate community knowledge exchange events, bringing together users, industry experts, and internal stakeholders to foster engagement, gather insights, and drive product adoption.
• Collaborate with sales and marketing teams in Brazil to provide training on product features and benefits, and create sales enablement tools to support the sales process.

WHAT YOU’LL BRING

• 8+ years of experience in Product Marketing within a B2B SaaS environment, preferably within the technology industry, with a focus on the Brazilian market.
• Strong analytical skills and the ability to deeply understand user needs, market dynamics, and competition in Brazil.
• Proven experience influencing product roadmaps based on market insights and user feedback.
• Experience developing and executing go-to-market (GTM) strategies for product launches, including target audience identification, messaging, and campaign planning.
• Bachelor's degree in marketing, business, or a related field. MBA or other relevant certifications are a plus.
• Fluency in Portuguese and English, both written and verbal, to effectively communicate with internal teams and external stakeholders.

WHAT WE OFFER

We care about your growth, well-being, and comfort

• Professional development budget for relevant conference tickets, training programs, or courses.
• Flexible benefits plan to choose the perks that fit your needs.
• Health insurance including dentistry and medical check-ups. 
• Hybrid work format.

ManyChat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.

Job tags

Salary