Global Senior Marketing Manager - Lubriderm | São Paulo
Location
São Paulo, SP | Brazil
Job description
Come work at the forefront of science - and help the brands you grew up with grow and evolve into the next generation.
Description
Who are we?
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON’S and BAND-AID that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.
What will you do?
As the Global Senior Marketing Manager - Lubriderm, you will be responsible for developing and executing innovative marketing strategies to drive the global brand growth of Lubriderm in the very dynamic space of Dermatological Beauty. Working closely with the cross-functional teams, you will lead initiatives to strengthen Lubriderm’s market position, enhance the brand equity, and drive revenue growth & penetration across multiple regions.
Key Responsibilities:
- Develop and communicate an ambitious Global Growth Strategy for Lubriderm, delivering against overall equity & business objectives: improved P&L, market competitiveness and brand image
- Catalyze Global Brand Building and ensure the cohesiveness of the brand experience across geographies and skincare categories, while establishing clear guidelines, maximizing international synergies, and enabling successful implementation in partnership with Regional Marketing Leaders
- Lead market research efforts to identify consumer insights, market trends, and competitive landscape to inform marketing strategies and product development.
- Collaborate with key countries marketing teams to adapt global marketing initiatives to local market needs and optimize campaigns for maximum impact.
- Drive product innovation and development by identifying opportunities for new product launches or improvements to existing products.
- Coordinate the development of a powerful global content ecosystem, showcasing the brand scientific edge and superior USP to consumers, distributors, influencers, and health care professionals across touchpoints.
- Monitor and analyze market data, trends and brand performance, to ensure proactive as well as reactive strategic adjustment.
- Contribute to the global success of the innovation pipeline and to the relevance of portfolio management strategies, in partnership with Global Innovation and Supply Chain Teams.
- Foster a skincare-obsessed and digital-savvy culture across the Kenvue Skin Health & Beauty community.
Qualifications
What are we looking for?
- A Master’s degree in Marketing and Business Administration.
- 8-10 years minimum of relevant Marketing & Digital experience in the Skin Health & Beauty industry, especially in the Dermatological Beauty space.
- English fluently.
- Proven track record in international skincare brand management: brand positioning, strategy development, product innovation (concept writing, claims) and product lifecycle management.
- Expertise in strategic planning and execution (competence in global skin care brand building, ability to develop powerful Marketing plans that align with business objectives & drive brand growth, experience in setting measurable marketing goals/ KPIs, and monitoring performance against target, strong project management skills to oversee the execution of initiatives within timelines & budgets).
- Experience in integrated marketing campaigns creation and execution, across channels / markets (expertise in advertising, campaign development, asset creation, with an understanding of diverse skincare markets and cultural nuances & audience-centricity (consumers/ customers/ influencers), with care for executional excellence).
- E xpertise in Market Analytics and consumer insights (proficiency in market research techniques to identify consumer trends, preferences, and competitive landscape & Strong ability to analyze data and derive actionable insights/ recommendations to guide marketing strategies and decision-making).
- Digital Marketing and e-commerce skills (knowledge of digital marketing strategies, including social media, content marketing, influencer marketing, and SEO/SEM & familiarity with e-commerce platforms/ e-retail channels, with a focus on driving sales & engagement).
Other capabilities:
- Cross-functional Collaboration and behaviors : proven ability to collaborate effectively with internal teams and external partner, with ownership, courage and authentic care for people.
- Demonstrated agility, proactivity, trustworthiness, and organization skills to manage multiple priorities in international environment and matrix structures.
- Strong communication and interpersonal skills to foster teamwork and drive alignment across different departments and region.
- Leadership Abilities : ability to create impact through others and foster Global Brand Building with diverse partners, demonstrated strategic entrepreneurship and strong stakeholder influencing skills, with the ability to motivate and inspire a diverse team & eagerness to learn and trigger opportunities from meaningful conversations
- Passion for Skin care and Beauty.
Join us in shaping the future of skincare and make a meaningful impact as a key member of the Global Skin Health & Beauty team.
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against based on disability.
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Kenvue is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive considerationfor employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin,or protected veteran status and will not be discriminated against on the basis of disability.andEqual Employment Opportunity Posters GINA Supplement.
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