Diageo
Location
São Paulo, SP | Brazil
Job description
From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.Feel inspired? Then this may be the opportunity for you.
Accountabilities
• Responsible to adapt luxury brand experiences across different channels and shoppable touchpoints in the most influential cities/hotspots.
• Create a seamless omnichannel brand experiences across the shopper touchpoints of the omnichannel journey. (Top 10% TLA and Top 45 of the Pyramid)
• Responsible for managing influential accounts, such as high-end hotels and iconic restaurants will be assigned, finding luxury accounts new opportunities which will be adding to your responsible accounts.
• The goal of the position is to increase brand awareness, trial, affinity and implement high-quality drinking experience at a point of consumption.
• Work closely with Culture, Advocacy and Digital & Media Teams on co-creating an omnichannel brand execution plan for the luxury brands through the shoppers' lens.
• Work closely with Brand Teams to take through-the-line luxury brand experiences by planning flawless execution of the omnichannel brand plan across shopper touchpoints.
• Work closely with Brand Team(s) to create brand assets in assigned accounts for priority luxury brands to enable and successfully execute staff training, menu and feature printing, back bar management and merchandising.
• Work closely with Commercial Team on prioritization, account list, and activities to drive on-premise priority luxury brands.
• Develop customer advocacy activation plan in partnership with Brand Marketing & Culture teams
• Develop Luxury Activation Standard and keep it updated for the best-in-class luxury execution
• Manage program rollout for each channel (TLA, Gold, OFF) and ensure the quality & consistency of luxury channel activation
Functional Capabilities & Skills
• Creative change maker, obsessed with details, passionate about design and visual consistency.
• Constantly learns to understand luxury consumers as much as brand positioning in a fast-paced environment.
• Experts in developing and executing luxury shopper-centric omnichannel experiences.
• Marketer with ability to balance exclusivity and accessibility.
• Data-driven individual constantly monitoring market trends, utilizing insights to identify growth opportunities.
• 6+ years proven experience
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Character Is Everything!
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With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
DRINKiQ
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