Digital Marketing Specialist: SEO and PPC
Location
Home office | Brazil
Job description
About the company
What we do: Grofuse is a growth agency. We create online solutions to improve processes, develop web platforms to drive sales and deliver marketing campaigns to fuel the growth of ambition organisations we know we can deliver for.
Who we are: We are an ever-growing team of specialists whose expertise fused together has all the essential ingredients needed for online growth.
Our vision: To achieve sustained global growth by creating fans of our customers and to be consistently oversubscribed with an increasingly renowned international reputation for helping clients become market leaders in their sectors.
Our mission: To combine the latest technologies with specialist expertise, strong customer empathy and commitment to clear client communication in order to help our customers become leaders in their respective markets.
How we work
We are a team of specialists who together combine the ingredients required for business growth.
Our qualified marketing and digital analytics experts work hand in hand with our PR professionals, graphic and motion graphics designers, web developers and software specialists to create the perfect grow packages for our clients.
We are dedicated to working closely with our clients through clear lines of communication and unrivalled customer care with an unerring can-do attitude to growth. We always ensure that we fully understand our clients’ goals and objectives, as well as gaining full insight into the needs and desires of their target audiences.
We’re always looking for highly driven people to join our exciting journey of delivering growth for our customers. If you share our passion for growth, join us.
About the role
Grofuse is seeking a Digital Marketing Specialist with a high level of experience and a proven track record in SEO and PPC advertising, independently overseeing and completing specific projects . If you are a dynamic individual with a high level of problem-solving skills and analytical thinking, are a natural at building strong agency and internal relationships with the hunger to deliver exceptional results, then this could be the ideal role for you.
Contract Type: Remote working - Full-time
Salary range: €1500-2000 per month, dependent on experience.
Responsibilities
- Creating, implementing, and managing the SEO strategy for clients across a range of industries and in-house sites
- Collaborating with content, design and development teams to ensure SEO best practices are properly implemented on newly developed code and content
- Ensuring that websites across the business and clients’ sites rank highly in key search terms
- Utilising various SEO tools (like Keyword Planner, Ahrefs, Screaming Frog, etc.) to conduct keyword research and identify growth opportunities in organic search.
- You will setup, manage and deliver on some exciting paid (PPC) marketing projects for a variety of clients across different industries, as well as for Grofuse
- Evaluating product offering, traffic, landing page quality, content, design etc. when determining keywords and campaigns
- Ongoing research - analysis of SERPs, analytics data, plus competitor and industry activity
- Conducting site audits
- Monitoring Google Search Console to identify on-site problems and communicating with relevant teams to resolve these
- Implementing and managing local SEO strategies, including optimising Google My Business listings and local citations
- Making recommendations for conversion rate optimisation (CRO)
- Ensuring compliance with search engine guidelines, staying updated on algorithm updates and their impact on SEO & PPC strategies and sharing findings with the wider team
- Utilising GA4 to monitor site traffic and user behaviour, using the insights to make informed SEO decisions
- Setting up and configuring tracking for both Google Analytics 4 (GA4) and Google Ads campaigns via Google Tag Manager (GTM), ensuring accurate and comprehensive data collection
- Develop monthly reports on performance, work carried out, and make recommendations going forward
About you
Essential criteria
- 2-3 years SEO and analytics experience – agency or in-house
- A proven track record in delivering results
- Experienced and fully comfortable with using all aspects of Google Ads Editor, Search Console and Keyword Planner
- A deep understanding of Google Analytics
- Clear understanding of the various criteria relating to SEO, not limited to just page content
- A thorough understanding of various SEO tools like Ahrefs, SEMrush, Keyword Planner, Screaming Frog etc.
- Working knowledge of Content Management Systems (CMS) and a deep understanding of Conversion Rate Optimisation (CRO)
- Using research techniques to understand customers and market
- Basic understanding of HTML and CSS
Essential Criteria – soft skills
- Exceptional written and oral communication skills
- Proactive self-starter with strong commercial/business awareness
- An enthusiastic, positive, and proactive attitude
- Excellent organisational skills and multitasking ability
- Passionate about helping clients achieve growth
- Strong capacity for customer empathy
- Creativity and attention to detail are crucial traits
Non-essential criteria
- Working knowledge of agile principles, development processes and toolsets
What's in it for you?
Contract Type: Full-time contract for services with fully remote working.
Salary range: €1500-2000 per month, negotiable and dependent on experience.
Paid leave
How to apply?
To apply for this position, please include your CV and a cover note in your application.
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