Marketing Manager - Branding & CRM

Location

Curitiba, PR | Brazil

Job description

Why work at Rentcars?

We are the largest car rental platform in Latin America and one of the world's biggest players in the sector. Since 2009, we have been connecting our customers to the best car rental options.

Today, we operate in more than 160 countries! We are partners with the best and largest rental companies, in more than 5,000 cities and 20,000 pick-up points around the world. 

With headquarters in Curitiba (PR) and Amsterdam (in the Netherlands), we are global and focused on excellence and innovation! We are also Great Place to Work®, and certified by B-Corp, which reinforces our commitment to sustainability, diversity and caring for our Renties - as we call our employees.

Looking for an opportunity to develop yourself and have an incredible professional journey, with benefits that suit your lifestyle? Check out our opportunities and follow the selection process.

In this position you will be responsible for:

• Develop and implement comprehensive CRM strategies to enhance customer retention and lifetime value
• Leverage customer data and insights to create personalized and effective communication journeys
• Collaborate with IT and UX teams to optimize the customer experience and conversion rates
• Drive cross-functional experiments to improve customer retention and loyalty
• Utilize data and insights to optimize performance marketing spend toward customer lifetime value (LTV) and customer acquisition cost (CAC).
• Work with creative teams to produce compelling messaging and creative assets that adhere to brand guidelines
• Ensure a unified brand experience across all marketing channels and touchpoints
• Plan and execute end-to-end brand campaigns to increase brand recall and awareness
• Measure and report on the effectiveness of branding initiatives
• Mentor and inspire a team of marketing, communications, and growth professionals
• Ensure high performance and operational excellence across diverse cultures and languages
• Partner with finance and strategy teams on budget planning and forecasting

What we expect from you (experience, soft and hard skills) :

• Proven experience in CRM strategy and branding
• Strong knowledge of CRM tools and best practices for customer engagement
• A deep understanding of brand development and the ability to execute branding campaigns
• Proficiency in data analytics and the ability to make data-driven decisions
• Excellent communication skills, both written and verbal
• Leadership experience, including managing high-performance teams
• Multicultural and multilingual experience is a plus
• Availability to work in-person at the Curitiba office is required

We know you need your freedom to make your own choices, which is why our benefits program is flexible! We call it “Beneflex”, and it works like this: you have some basic benefits, at no cost, and points to distribute among the options that suit you best! 

Basic benefits:

• (no cost) Unimed health plan with no monthly fees for holder and dependents, only coparticipation (regional); 
• (no cost) Life insurance;
• (no cost) Meal voucher or food voucher (R$33.21 per day worked), without discounts, with the possibility of upgrade;
• Option for transport vouchers, with a 3% discount.

Expand your possibilities with:

• “Meu Pet Club”, pet health plan;
• Dental plan (Metlife), which can include dependents;
• Gympass to exercise and move your body;
• VIK, a gamified app to encourage physical activity;
• InvestPass to help with yout financial organization;
• Culture vouchers to boost your leisure time! 

Other benefits, for all Renties:

• RentieScholarship, financial aid for studies (undergraduate, postgraduate, languages or certifications);
• Learning Rocks, a platform focused on soft skills;
• Udemy, a teaching platform for hard skills;
• Annual bonus linked to goals, management by objectives (MBO);
• Birthday day off;
• No dress code;
• Maternity kit for pregnant women, extended maternity leave (6 months) and a R$800 aid in the month that the baby is born;
• Keiken, health and wellness app, with psychological assistance;
• RentieHunter, an internal referral program.

For those at the Curitiba's headquarters:

• Fresh fruit every day;
• Tea and coffee machines available;
• Relaxation areas (ping-pong, video games, etc.);
• Happy hours and other celebrations.

How do you feel about it?! Sign up to our talent pool now and keep up with the latest news by e-mail - our main communication tool. Pay attention to the messages, you'll receive regular updates.

RENTCARS WITHOUT BARRIERS

We value diversity and offer equal opportunities to everyone who applies for our opportunities, regardless of race, gender, sexual orientation, appearance, nationality, religion, age, physical or mental disabilities, marital status or political ideology.

Job tags

Salary

R$ 800