SHEIN
Location
São Paulo, SP | Brazil
Job description
Social Media Specialist:
We are looking for an innovative and data-driven Social Media Specialist to enhance our online presence. The ideal candidate should be deeply engaged with social media culture, exhibit strong creative and analytical skills, and be proficient in social listening and data analytics. This role involves planning and executing social media strategies, crafting engaging content, and leveraging data to inform decision-making.
Responsibilities:
> Social Media Strategy Development: Craft a cohesive social media strategy that aligns with brand objectives, leveraging insights from social listening and market analysis.
> Content Creation & Execution : Develop and manage compelling, original content across various social media platforms, ensuring a consistent brand message.
> Campaign Management: Design and implement social media campaigns, utilizing social listening tools to tailor content to audience preferences and trends.
> Analytics and Reporting: Utilize advanced data analytics tools to track performance metrics, interpret social media trends, and generate actionable insights for strategy refinement.
> Community Engagement & Social Listening: Engage with our audience, respond to comments and messages, and employ social listening techniques to understand audience sentiment and feedback.
> Trend Monitoring & Adaptation: Keep abreast of the latest social media trends and technologies, adapting strategies accordingly to maintain a competitive edge.
> Cross-Functional Collaboration: Work closely with marketing, sales, and product teams, ensuring a unified approach to social media marketing.
Qualifications:
> Educational Background: Bachelor’s degree in Marketing, Communications, Public Relations or related field.
> Proven Social Media Expertise: Demonstrable experience as a Social Media Specialist, with a strong portfolio of successful social media campaigns.
> Heavy User : Extensive knowledge of social media platforms and best practices.
> Creative Thinking: Ability to generate innovative and engaging content ideas.
> Strong Analytical Skills: Proficiency in social media analytics and social listening tools, with the ability to derive meaningful insights from complex data.
> Communication Excellence: Outstanding writing and editing skills for crafting impactful social media content.
> Detail-Oriented: Meticulous attention to detail, capable of juggling multiple tasks in a dynamic environment.
> Team Collaboration: Ability to collaborate effectively in a team setting and work independently.
> Adaptability: Quick adaptation to new trends and technologies in the evolving social media landscape.
At Shein, we believe that diversity is the force that drives innovation. We are committed to creating an environment where all voices are heard, valued and respected. All our vacancies are inclusive for people with disabilities, women, black people, LGBTQIAPN+ community and all types of diversity.
Job tags
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