Randstad
Location
New Delhi | India
Job description
Key Responsibilities of the Head of Product Marketing - Schools
Own and Execute Product Marketing Strategy; As the Head of Product
Marketing for Schools, build and execute, through your team, a best-in-class
product marketing strategy aligned to the annual business plans of organisation
K 12 , ELT and International Schools to help improve the success &
penetration of our programs in the market in India and South Asia.
Management: lead, develop, and inspire a team of product marketers.
Strategic Thinking - balanced by commercial focus and an ability to lead the
deployment of products and marketing campaigns.
Drive inbound & outbound marketing efforts to create a robust lead generation
engine for K12, ELT and International Schools business teams.
Be the Product Champion; help inform the overall marketing strategy with
valuable product marketing intelligence. Be the evangelist, internally and
externally, for our complete programs and learning solutions set. Monitor the
performance of solutions to educate key stakeholders. Leading and
overseeing digital marketing strategies to maximize and enhance the
business’s consumer reach, customer engagement, and satisfaction.
Establish thought leadership for the various products & programs through
powerful content management.
Plan and deliver effective & impactful webinars every quarter. Leverage the
power of video and testimonial marketing for showcasing the product to
prospects.
Develop, cultivate and grow thriving school communities for relationship and
product penetrations.
Maximise value through innovative online and offline event marketing & brand
activations.
Customer Research; build detailed customer and stakeholder personas and
gain a deep understanding of the markets we serve to help execute best-in-
class marketing activities for value and volume growth. Competitor Intelligence; build and keep up to-date a competitor comparison
matrix. Using this intelligence to inform new product development with the
global marketing teams and implement the strategies and marketing tactics.
Product Messaging; using customer research and competitor intelligence,
develop product positioning and messaging, including differentiators and use
cases.
GTM; work closely with sales and marketing teams to create and support the
go-to-market strategy.
Stakeholder Management; work collaboratively with various stakeholders and
regularly present to the Chief Marketing Officer and Regional Director of
Business.
Product messaging and positioning – Develop product positioning and
messaging that resonates with customers and differentiates our product from
its competitors
Content Development – Conceptualize and craft educational product and
solution content for a variety of platforms
Market, customer, and competitive analysis - Be the authority on the
customer, the industry trends, and the other industry players
Sales enablement – Craft region-agnostic high-value sales tools, training, and
collateral
Demand generation – Develop and implement strategies to drive awareness
and demand Evangelism – Serve as a category lead and go-to product expert. Role Requirements
Strategic Thinking and exceptional problem-solving abilities, inspiring
leadership and leading from the front.
The ability to understand and articulate solutions and concepts and translate
these into compelling, commercial customer focussed communications.
Data-driven, measured and results-focused.
Experience in presenting product marketing plans and concepts at the board
level.
Strong understanding of all elements of the product marketing process.
Excellent communication skills, presentation & proposal development
capabilities and the ability to work with diverse teams. Undergraduate degree with a Masters’s in Marketing/ Business Management
18+ years of experience with Product Marketing and Product Development
with 5 or more years, preferably in the Schools Education Sector with leading
brands.
Demonstrable Experience with determining product-market fit and delivering
products to market
Product Marketing Leadership experience, should have led a team of Product
Managers
A highly analytical approach and ability to think out of the box.
Ability to lead and communicate cross-functionally with Sales, Operations,
and other functional departments.
Sense of ownership and pride in your performance and its impact on the
company’s success
Critical thinking and problem-solving skills
Team player
Good time-management skills, tremendous ability to multitask.
Great interpersonal and communication skills
Good ability to manage both stress and ambiguity
Job tags
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